Tolu* Akinyemi | Senior UX Content Designer

/ * like Tofu, with an L

I design content, systems and journeys for complex, AI-enabled digital products.

I design content for complex digital products, mostly in regulated environments like fintech, gaming, banking, telecoms, and government. I focus on shaping user behaviour and meeting real user needs through clear communication in journeys like onboarding, payments, and verification. More recently, I’ve been building AI-supported content systems and governance to help teams make faster, more consistent decisions at scale.

I work across:

  • Product journeys

  • Content systems

  • Regulated products

  • AI & content governance

  • Experimentation & optimisation

Case studies
Designing Unibet’s safer gambling intervention content system

Designing Unibet’s safer gambling intervention content system

Content design system for behaviour-driven risk and user interventions
Designing a content decision system that improves itself over time

Designing a content decision system that improves itself over time

The style guide nobody used became an AI system used everyday.